PETZ

PETS – INSTAGRAM

Petz App

One of the largest pet supply companies in Brazil.

Goals: Promotion of the Petz app with digital coupons for deals & discounts.

Challenges: Find pet guardian influencers from different cities in Brazil to promote and showcase the app and their promo codes to earn a commission on sales.

Role: Influencer Marketing Manager, managing a 4-6 people team.

Activities: Oversaw a team to help me with the influencers’ research, outreach, negotiation, contracting, onboarding, and payment. Content review, approval, and tracking. Content analytics collecting, campaign report, and presentation preparation.