IOGEAR

TECH / GAMING / LIVESTREAMING – INSTAGRAM, YOUTUBE, AND AMAZON LIVE

IOGEAR UPSTREAM AND KEYMANDER

Innovative technology products manufacturer offering a broad range of solutions including KVMs, AV & Digital Home, Computer Accessories, Networking, Mobility, and Gaming.

Goals: Promotion of IOGEAR gadgets UpStream ProTM Dual Video Capture Adapter, UpStreamTM Mobile Capture Adapter, KeyMander 2 3Play Keyboard/Mouse Sharing Switch for PC & Game Consoles, and KeyMander Mobile Keyboard/Mouse Adapter for Mobile Device.

Challenges: Find tech, gaming, and livestreaming content creators to test and create content about IOGEAR gadgets.

Role: Influencer Marketing Account Manager and Campaign Manager.

Activities: Influencers’ research, outreach, negotiation, contracting, onboarding, product gifting, and payment. Content review, approval, and tracking. Content analytics collecting, campaign report, and presentation preparation.